Morocco’s tourism sector is poised to approach 20 million visitors by year-end 2025 while surpassing 120 billion dirhams in revenue—a target originally set for 2026—according to Tourism Minister Fatim-Zahra Ammor.
Speaking with local media, Ammor attributed the accelerated growth to multiple factors, including international tourism’s post-pandemic recovery and Morocco’s elevated profile following the 2022 World Cup in Qatar. Through September, the country welcomed 15 million tourists and recorded over 87 billion dirhams in foreign currency earnings through August, representing 14% growth on both metrics.
The minister emphasized that arrivals and revenues now progress at nearly identical rates, maximizing economic impact, employment, and territorial benefits. After generating 112 billion dirhams in tourism revenue during 2024, the sector appears on track to exceed the 120 billion dirham threshold a full year ahead of schedule.
Morocco’s aviation strategy plays a central role in this expansion. The country opened 120 new air routes in 2024 and 80 in 2025, including the Atlanta-Marrakech connection that links Morocco to 125 American cities through the world’s largest hub. Officials project adding 1 to 1.5 million seats annually to reach the 2030 target of 26 million tourists.
Investment support mechanisms complement connectivity improvements. The Cap Hospitality program, which subsidizes renovation loan interest, has approved 91 hotel properties representing over 14,000 rooms. The government previously allocated 1 billion dirhams for post-COVID facility upgrades.
Employment expansion remains a priority, with plans to create 150,000 to 200,000 direct tourism jobs by 2030—approximately 25,000 to 30,000 annually. The strategy includes training 150,000 young people in tourism professions while supporting entrepreneurship through programs like Go Siyaha.
Ammor emphasized that the 2030 World Cup represents a strategic catalyst rather than final destination, positioning Morocco to develop sustainable, value-creating tourism extending well beyond that milestone.
