As Morocco’s tourism and travel industry are booming, IHG Hotels & Resorts, one of the world’s leading hotel companies, has announced plans to launch a luxury hotel in Morocco in Q4 2026.
IHG said it signed a franchise agreement with Sirayane Hospitality, a local hospitality investor and operator, to develop Kimpton Marrakech, a 67-key luxury lifestyle hotel.
The signing marks the introduction of the Kimpton brand in Morocco, further expanding IHG’s luxury and lifestyle footprint in the country.
Since introducing the boutique hotel concept in 1981, Kimpton, recognized worldwide for its unique design, heartfelt hospitality, and immersive lifestyle experiences, has built a strong global presence across the Americas, Europe, and Asia.
The brand’s debut in Marrakech reflects the city’s growing appeal as a global luxury destination and reinforces the rising demand for boutique, experience-driven stays in one of the world’s most culturally rich and dynamic landscapes.
Located seven kilometers from Marrakesh–Menara Airport, Morocco’s second-largest airport, Kimpton Marrakech will sit a short 20-minute drive south of the Medina and Hivernage district.
Surrounded by picturesque landscapes and views of the snow-capped Atlas Mountains, the area emerges as a preferred enclave for affluent leisure travelers seeking privacy, tranquility, and refined luxury outside the city’s bustling center. The neighborhood is supported by the presence of world-class leisure facilities including international golf courses.
Haitham Mattar, Managing Director, IHG Hotels & Resorts – India, Middle East & Africa, said: “We are delighted to partner with Sirayane Hospitality to introduce the Kimpton brand to Marrakech, Morocco, a destination celebrated for its cultural richness, design heritage, and growing luxury tourism sector.”
Mehdi Bennani Smires, Owner and CEO of Sirayane Hospitality, said: “We are proud to partner with IHG to bring the first Kimpton hotel to Morocco. Marrakech is a global destination for luxury travel, and we look forward to developing a hotel that represents the avant-garde of luxury lifestyle hospitality in the city.”
As Morocco’s leading tourism destination, Marrakech accounts for around 25 per cent of the country’s visitors, supported by rising international demand and sustained government investment in the tourism sector.
