The eighth edition of the AUSIM conference, organized by the Association of Information Systems Users in Morocco, held last week in in Tangier, featured plenaries, keynotes, workshops and case studies on artificial intelligence, value creation, data governance and technological sovereignty.
AUSIM conference showcased Morocco’s achievements in AI and the shift from the era of experimentation to industrialization within companies. The debates also covered cloud and cybersecurity, and underlined the “Maroc IA 2030” digital roadmap, which aims to make the kingdom an African leader in information technology.
“Morocco aims to become a genuine AI hub in Africa,” AUSIM president Mohamed Saad said, adding that the country wants to help leaders and entrepreneurs integrate AI “at the heart of their growth.”
Amal El Fallah Seghrouchni, minister delegate in charge of digital transition, who attended the conference said digital sovereignty is built through control of infrastructure, data, computing capacity and AI models, together with the development of national skills. She described a vision of frugal, inclusive and responsible AI developed in Morocco for Morocco and open to the world, linking administrative modernization, better public services and the digital economy. The roadmap targets a contribution of 100 billion dirhams to GDP, creation of 50,000 jobs and training of 200,000 talents by 2030.
On the commercial side, Orange Maroc announced three technology partnerships, with Red Hat, RUCKUS and Axis Communications, covering sovereign cloud, intelligent networks and enterprise AI applications. The group said it was reaffirming its commitment to strengthening its digital offering for administrations and businesses.
The conference was attended by about 1,200 participants, including executives, IT directors, public decision-makers and experts.



