Morocco has steadily strengthened its foothold in the European tomato market over the past decade, becoming the EU’s second-largest supplier in 2025 as traditional European producers lost ground, according to data from Euroestacom (ICEX–Eurostat).
Moroccan tomato exports to the EU rose nearly 44% between 2013 and 2025, reaching 526,580 tons last year and lifting the country’s market share to 18.34%. Over the same period, Spain’s exports to the bloc fell 47.14% to 455,170 tons, while shipments from the Netherlands declined 18.45% to 846,630 tons.
In 2013, Dutch tomatoes accounted for 33.7% of total EU imports, Spain held 27.95% and Morocco just 11.87%. By 2025, the Netherlands remained the leading supplier with a 29.49% share, but Morocco had surpassed Spain to take second place. Spain’s share dropped to 15.86%.
Turkey ranked fourth with 177,840 tons in 2025, a surge of more than 500% compared with 2013. Among the EU’s top five suppliers, only Turkey, Portugal and Morocco expanded their market shares over the period.
The trend comes as total EU tomato imports declined. In 2025, EU member states imported 2.87 million tons, down 6.82% from 2013. The value of those imports reached €5.15 billion, with an average price of €1.80 per kilo.
Morocco also strengthened its position in value terms. Revenues from its tomato exports to the EU rose to €1.04 billion in 2025, an increase of €762 million compared with 2013.
The average export price for Moroccan tomatoes climbed from €0.77 per kilo in 2013 to €1.99 per kilo in 2025, placing the country among the highest-valued suppliers on the European market.
