North Africa’s tourism sector is experiencing remarkable growth, with Morocco, Egypt, and Tunisia collectively welcoming 42.2 million visitors through October 2025. Morocco has cemented its position as the continent’s leading destination, now surpassing Egypt by one million arrivals while posting impressive double-digit growth rates.
Morocco recorded 16.6 million tourist arrivals by late October, marking 14 percent growth according to Tourism Minister Fatim-Zahra Ammor. The kingdom maintained an average of 1.66 million monthly visitors, with provisional November data indicating arrivals exceeded 18 million—already surpassing 2024’s full-year total of 17.4 million. Industry analysts project Morocco could reach 20 million visitors annually, particularly with December’s typically strong performance driven by year-end holidays and the upcoming Africa Cup of Nations tournament scheduled from December 21, 2025, to January 18, 2026.
Moroccans expatriates constitute nearly 50 percent of arrivals depending on the month, while France, Spain, the United Kingdom, and Belgium represent primary European source markets. Tourism revenues reached over $12 billion (113.26 billion dirhams) through October, up 16.7 percent year-over-year from 97.04 billion dirhams, reinforcing the sector’s role as a foreign currency provider and economic driver.
Egypt welcomed 15.6 million tourists through October, demonstrating 21 percent growth despite challenges from regional tensions affecting Gaza. German visitors now rank first among international arrivals, while the November 1 inauguration of the Grand Egyptian Museum—housing over 100,000 artifacts including King Tutankhamun’s complete collection—positions the country for strengthened cultural tourism. Tourism revenues reached $13.6 billion through September, up 20 percent, with full-year projections targeting $17 billion.
Tunisia attracted 9.5 million visitors through October, growing 9.6 percent annually. However, Algerian and Libyan tourists comprise 53 percent of total arrivals at 3 million and 2 million respectively, creating significant dependency on North African neighbors. European arrivals increased 7.8 percent to 2.9 million, with French visitors exceeding one million for the first time. British tourist numbers surged 41.6 percent to 394,675, marking their strongest return since 2015 security incidents. Tourism revenues reached 7 billion dinars (approximately $2.4 billion) through October, providing vital foreign currency support.
