EgyptAir partners with Amadeus to boost flight reservation systems

EgyptAir has signed a long-term agreement with the travel technology specialist Amadeus to boost flight reservation systems, the airline said in a statement on Monday.
“Amadeus is in a position to support Egyptair throughout its digital transformation, allowing us to provide customers with a best-in-class travel experience,” Yehia Zakaria, chief executive, Egyptair Group, said.
“Once these advanced solutions, including a new digital e-commerce platform are fully implemented, our employees will have the freedom and flexibility to better serve our passengers around the world.”
As part of the deal, Amadeus will deliver a frictionless web and mobile experience to travelers while Amadeus Altéa Booking Intelligence will help minimize fraud. The airline also per the deal will migrate to a new loyalty platform, where members will benefit from customer-centric experiences based upon traveler insights.
The deal comes within the framework of EgyptAir’s digital transformation plans, Zakaria added.
The deal is an extension of an existing relationship between the Egyptian flag-carrier and the travel technology leader, and comes as the airline refreshes its digital offering ahead of a renewed period of growth.