Morocco’s rapper Issam signs contract with Universal France; biggest deal ever signed by an Arab artist
The size of the contact has not been disclosed, but a source close to the artist said it is the biggest ever signed by an Arab musician, Huffpost Maghreb.
Universal France is the French subsidiary of California-based Universal Music Group controlled by Vivendi.
Though still with no record, Issam’s songs have gone viral and popular on Youtube channel with several millions of viewers over the past two years.
The young artist came under spotlight with “Trap Beldi” released six months ago. The track has garnered over 10 million views and attracted top music labels in Europe including Universal France, Sony, Warp, PIAS and Top Notch Holland.
The deal with Universal France, the source told Huffpost Maghreb, was worked out by Tarik Azzougarh, a Moroccan rapper and member of the American legendary band Wu-Tang Clan also known as Cilvaringz,.
Issam’s first record will be released in January 2020.