Denmark turns to Morocco for tomatoes as European supply declines

Over the past three marketing years, Moroccan tomato exports to Denmark have increased nearly sixfold, reaching 1,660 metric tons between July 2024 and June 2025

This represents a 32% increase compared to the previous year and a 67% jump over 2022/2023, according to East Fruit, a specialized fresh produce website.

While Denmark still accounts for less than 1% of Morocco’s total tomato exports, the consistent growth signals a strategic breakthrough. Moroccan tomatoes are now shipped to Denmark monthly, with no seasonal interruptions. Notably, October, previously the weakest month, saw a record high in the current marketing year

This expansion aligns with Morocco’s broader strategy to diversify export destinations, moving beyond traditional markets like France, the UK, and the Netherlands. Tomatoes remain Morocco’s top fruit and vegetable export, generating over 25% of the sector’s foreign currency earnings

The impact in Denmark is tangible: Morocco’s share of Danish tomato imports rose from less than 1% in 2021/22 to 3.7% in 2023/24, and now exceeds 5%

If current trends continue, Morocco is poised to surpass Italy and enter Denmark’s top five suppliers for the first time.

Morocco also stands out as the only non-European country supplying tomatoes to Denmark over the past two years

Beyond Denmark, Morocco is expanding its footprint across Scandinavia, having set a new export record to Norway this year

The country also exports pickled vegetables, watermelons, almonds, and recently added strawberries to its Danish portfolio.