Tourism: Morocco crowned ‘most welcoming destination’ at London WTM

Morocco’s National Tourist Office (ONMT) received the “Most Welcoming Destination” award on Tuesday evening at the Arab Travel Awards, held on the sidelines of the World Travel Market (WTM), which runs from November 5 to 7 in London.

At the 2024 edition of the WTM, the ONMT highlighted Morocco’s offer through a vast 800-square-meter pavilion, a VIP networking zone, and areas dedicated to this year’s featured regions, namely Marrakech-Safi and Agadir-Souss Massa, two of the most popular destinations for British tourists.

This unique pavilion showcases Morocco’s cultural wealth, the diversity of its cuisine, and the expertise of its craftsmen.

With the support of 54 exhibitors, this significant presence serves as a platform to strengthen partnerships with international travel companies and raise Morocco’s profile in the UK and international market.

In line with its “Light in Action” strategy, ONMT’s participation in this global tourism event is part of its ongoing efforts to strengthen Morocco’s global presence and boost growth in key international markets.

For 44 years, WTM London has been the travel industry’s most important event, bringing together professionals from all over the world. In 2023, the show welcomed over 40,000 professionals from 184 countries.

This year’s edition expects even greater participation, as the number of exhibitors, which exceeds 4,000, has recorded an increase of 7% in 2024.