Carmaker Stellantis has outlined a plan to expand its operations in the Middle East and Africa (MEA) region through 2030, identifying Morocco as a central pillar of its industrial strategy during a presentation to regional media.
Samir Cherfan, Stellantis chief operating officer for the Middle East and Africa, told reporters the group is targeting a 40% increase in regional revenue by 2030 while maintaining double-digit operating margins, as part of its “FaSTLAne 2030” roadmap.
The company said it would rely on its production bases in Morocco and Turkey, which together have a combined capacity of around 800,000 vehicles, to support growth and improve cost competitiveness across the region.
As part of the strategy, Stellantis plans to streamline its product offering, concentrating 90% of volumes on a portfolio of 22 key models to boost efficiency and scale.
Morocco has emerged as Africa’s leading automotive hub, driven by sustained foreign investment, competitive production costs and strong integration into global supply chains.
The country has overtaken South Africa to become the continent’s largest vehicle exporter, with major manufacturers such as Renault and Stellantis using Moroccan plants as export platforms, particularly to Europe.
Morocco’s automotive exports remained the country’s largest export category in 2025, despite some signs of slowdown during the year.
Total automotive exports reached about 154.4 billion dirhams (around $16.5 billion) in 2025, accounting for roughly 33% of Morocco’s total exports.
