Morocco’s tourism sector has maintained its upward momentum into 2026, recording more than 1.3 million arrivals in January — a 3% increase over the same month in 2025, according to the Directorate of Studies and Financial Forecasts. The figures confirm that the record-breaking trajectory of recent years is carrying through into the new year, supported by a broadening mix of source markets and continued infrastructure investment.
Growth was led by strong performances from France, with 370,000 French tourists arriving in January alone, up 14%. Other notable gains came from the United States (+15%), Poland (+40%), Canada (+10%), Belgium (+5%), and Italy (+6%). A total of 1,037,000 tourists entered Morocco by air in January, underlining the centrality of aviation to the destination’s growth strategy. The performance is all the more significant given declines recorded from Spain (-16%), the United Kingdom (-6%), and Germany (-4%).
Overnight stays in classified accommodation establishments rose by 12% year-on-year, buoyed in part by the residual effect of the Africa Cup of Nations, which Morocco hosted from December 21, 2025, to January 18, 2026. The tournament generated a surge in hospitality demand across the country, with particularly strong gains recorded in Rabat (+42%), Casablanca (+36%), Tangier (+31%), Ouarzazate (+35%), and Errachidia (+29%). More established leisure destinations also posted solid results, including Agadir (+11%), Fez (+10%), Marrakech (+7%), and Essaouira (+7%).
Travel revenues reached 11.7 billion dirhams in January 2026, a sharp 19.3% increase from the 9.8 billion dirhams reported in January 2025. This financial performance underscores the quality and spending power of the visitors Morocco is attracting, not merely their number. Air passenger traffic across national airports rose 14.7% to exceed 3.1 million travelers, with particularly strong gains on routes connecting Morocco with Africa (+28.9%), the Americas (+30.7%), and the Middle and Far East (+15.9%).
The January figures form part of a broader success story. Morocco welcomed 19.8 million tourists in 2025 — approaching the symbolic threshold of 20 million for the first time — and generated 124 billion dirhams in tourism receipts through November of that year. The Kingdom’s 2023–2026 tourism roadmap has already met or exceeded several of its key targets ahead of schedule, with the government now setting its sights on 26 million visitors annually by 2030.
