Jumia Technologies AG said it will put an end to its operations in Algeria by the first quarter of 2026, as the company seeks to shift focus to strongest African markets.
The move follows earlier exits from South Africa and Tunisia and forms part of a broader “geographic recalibration” aimed at improving operational efficiency and channeling investment toward markets with clearer profitability paths, particularly Nigeria.
The company said it expects to incur one-time exit costs, including severance payments, lease cancellations and the liquidation of local assets.
Algeria represented roughly 2% of Jumia’s Gross Merchandise Value in 2025, underscoring its relatively limited contribution to the group’s overall business.
The Algerian market remains challenging due to restrictive trade policies, import controls and a cash-heavy retail environment, which complicate growth and undermine the unit economics essential for scalable e-commerce operations.