Morocco recorded a robust 55% increase in foreign direct investment (FDI) in 2024, attracting $1.64 billion and reaffirming its growing appeal to international investors, according to the World Investment Report 2025 published by UNCTAD.
The country’s diversified industrial strategy and leadership in renewable energy continue to position it as a rising economic hub in Africa.
This performance places Morocco among the continent’s top ten investment destinations, with one of the strongest year-on-year growth rates. The surge reflects investor confidence in Morocco’s stable business climate, advanced infrastructure, and strategic location bridging Europe and Africa.
Morocco’s industrial ecosystem- anchored by thriving automotive, aerospace, electronics, and component sectors- has drawn sustained investment from global players such as Renault, Stellantis, Lear, and Yazaki. World-class logistics platforms like Tanger Med and Kenitra’s free zones further enhance the country’s competitiveness.
The Kingdom’s trade agreements with the European Union, the United States, and African partners under the AfCFTA reinforce its role as a gateway to regional markets, offering investors access to over a billion consumers.
Morocco is also emerging as a leader in green energy, with landmark projects such as Noor Midelt II, the expansion of the Tarfaya wind farm, and pioneering initiatives in green hydrogen. These efforts are backed by strategic financing from European and Gulf partners, positioning the country at the forefront of sustainable development in Africa.
While Morocco’s FDI inflows remain below historical peaks, analysts highlight the country’s strong fundamentals and reform momentum. Continued improvements in administrative efficiency, regulatory transparency, and regional connectivity are expected to unlock further investment potential.
