Morocco: Wholesale traders anticipate stable sales through third quarter

Morocco’s wholesale sector expects steady performance through the third quarter of 2025, with 72 percent of traders anticipating stable sales volumes and 20 percent projecting increases, according to the High Commission for Planning’s latest quarterly survey. The outlook reflects balanced market conditions across diverse wholesale segments despite varying sectoral dynamics.

Growth expectations concentrate in specialized wholesale trades, domestic goods commerce, and information and communication equipment distribution. These sectors demonstrate resilience and adaptation to evolving market demands, offsetting potential weaknesses in other wholesale categories. The differentiated performance highlights ongoing structural shifts within Morocco’s distribution networks.

Order books appear normal according to 78 percent of enterprise leaders surveyed, while 80 percent of wholesalers expect employment levels to remain stable through the quarter. This employment stability suggests confidence in maintaining current operational capacity without significant expansion or contraction pressures.

Second quarter 2025 performance showed 27 percent of wholesalers reporting increased local market sales, with 63 percent experiencing stability. Growth emerged primarily from other industrial equipment commerce and specialized wholesale trades, while information and communication equipment distribution and agricultural raw materials trading declined. Employment remained stable for 92 percent of enterprises during this period.

Inventory levels stayed normal for 83 percent of wholesalers, while pricing trends showed stability according to 65 percent of respondents, with 31 percent reporting price decreases. These metrics suggest balanced supply-demand dynamics without significant inflationary pressures or inventory accumulation concerns.

The survey results indicate Morocco’s wholesale distribution sector maintains equilibrium despite global supply chain adjustments and domestic market evolution. Stable employment and normal order books suggest sustainable business conditions supporting retail networks and industrial customers throughout the kingdom’s commercial ecosystem.