Marrakech tourism surges with 71% occupancy rate in first half of 2025

Marrakech has reinforced its position as Morocco’s premier tourist destination, recording 5,058,516 overnight stays in classified tourist accommodation establishments during the first half of 2025, representing a 6% increase from 4,762,507 stays in the same period last year, according to the Tourism Observatory.

The city’s occupancy rate reached 71% compared to 68% the previous year, demonstrating sustained recovery and growth in the tourism sector. June 2025 alone witnessed 784,073 overnight stays with a 66% occupancy rate, marking a modest 1% increase from June 2024’s 777,515 stays.

Marrakech maintains its leadership as Morocco’s most visited tourist destination, followed by Agadir with 3.1 million overnight stays and Casablanca with 1.19 million stays. This performance contributes to Morocco’s overall tourism growth, with national overnight stays increasing 13% in the first semester of 2025.

The Tourism Observatory’s statistics reveal that growth was driven by both domestic and international tourism, with national tourism rising 5% and international visitors increasing by 16%. These figures indicate robust recovery across all market segments, positioning Morocco favorably in the competitive Mediterranean tourism landscape.

The sustained growth in Marrakech reflects successful marketing strategies, improved infrastructure, and the city’s enduring appeal as a cultural and historical destination. The performance metrics suggest that tourism operators have effectively adapted to post-pandemic travel patterns while maintaining service quality standards.

Industry analysts attribute the positive trends to diversified source markets, enhanced air connectivity, and targeted promotional campaigns in key European and Middle Eastern markets. The consistent occupancy rates above 70% indicate healthy demand distribution throughout the peak season, supporting employment and economic activity across the tourism value chain.