The Western Union Company, a leader in cross-border, cross-currency money movement, has appointed Moroccan Mohamed Touhami el Ouazzani as Regional Vice President and Head of North, Central and West Africa, to lead from Casablanca, Western Union’s business in the region with focus on expanding digital money transfer, reinforce the retail agent network and drive outstanding end-to-end customer service, the company announced in a press release.
“Mohamed brings a wealth of experience and expertise to Western Union from a variety of industries representing finance, fintech and retail,” said Alexandru Badulescu, Western Union Global Money Transfer General Manager for the Middle East and Africa. “He will play an integral role in strategically driving initiatives that accelerate Western Union’s growth across the region with a dual digital and retail focus.”
Western Union has set the standard for international money movement, moving currency smoothly between the digital and physical world, serving customers across every use-need in the more than $700 billion emittance sector. Customers can send money seamlessly across the world via Western Union’s mobile app or westernunion.com, where available, or in person at retail directly into account, wallet or paid out in person, the company said.
“Western Union is set to effectively serve an evolving market place with diverse customer preferences and needs,” said Ouazzani. “It is truly an exciting time to join a company that pursues a vision to serve customers across a mix of channels, as we recognize our customers live between a physical and digital world. Western Union is doing this while staying true to its purpose of being customer driven, globally minded, trustworthy and respectful.”
The American worldwide financial services company operates in over 200 countries and territories.
Ouazzani, a graduate of the PSB Paris School of Business, has also held senior-level roles at market-leading brands, such as Visa, M2M and Goodyear.