The museum will be housed in the old central bank building in the mythical Jamaa EL Fna square, a cultural space listed on the UNESCO World heritage featuring street performers and street food.
The new museum will offer visitors a chance to discover Morocco’s rich intangible capital, one of the latest internationally agreed standards for measuring the total wealth of countries.
Intangible capital refers to constituents of wealth that are not taken into account by conventional financial approaches. It refers to historical and cultural heritage, social and human capital, the confidence it inspires as well as stability, the quality of institutions, innovation and scientific research, cultural and artistic creativity, the quality of the environment…
Marrakech is already home to many sate-run museums showcasing the city’s key role in Morocco’s history. A water museum exposing centuries-old know-how in managing water resources was inaugurated in the city in 2017.
A museum celebrating the work of Yves Saint Laurent was opened in the city in 2017 putting Marrakech on the global fashion map. Many other private museums have opened in the city offering a taste of local culture and history.