Morocco is taking part in the 33rd Arabian Travel Market (ATM), held in Dubai this September 14-17 under the theme “Travel 2040: Driving New Frontiers through Innovation and Technology,” with the participation of over 180 tourism and travel professionals from around the world.
Morocco’s participation brings together 17 tourism operators, including hotels and travel agencies, as well as the Regional Tourism Councils of Rabat-Salé-Kenitra and Casablanca-Settat, and Royal Air Maroc.
The Moroccan delegation, supervised by the Moroccan National Tourist Office (ONMT), seeks to showcase the Kingdom’s tourism offering and promote its diverse destinations, while fostering agreements and partnerships with regional and international operators to boost international tourist flows and strengthen Morocco’s position as a leading global destination.
The ATM is a major international platform for destinations, airlines, hospitality groups, travel service providers and technology companies, with this year’s edition focusing on artificial intelligence, digital transformation, smart mobility, sustainable growth and evolving traveler expectations.
The 2026 edition also features the launch of “Travel Tech” as a dedicated event, alongside the Technology and Innovation Zone and the Arabian Travel Market Conference, bringing together industry leaders and international experts to explore emerging trends, challenges and business opportunities shaping the future of global tourism.
