Casablanca’s Villa des Arts once again opened its doors to families this week for the third installment of ‘Maroc, Terre de Cultures’, a monthly cultural initiative organized by Collectif 4.0 in partnership with the Al Mada Foundation. This edition, titled ‘Couleurs du Maroc’, drew children and parents alike into a vibrant afternoon of creative workshops, art exhibitions, and interactive games celebrating Morocco’s rich cultural heritage.
Following previous editions dedicated to Berber stories and Moroccan rhythms, this gathering turned its focus to the country’s extraordinary palette of colors. From the deep ochres of the south to the calming blues of the north, and the saffron yellows of mountain landscapes, participants were invited to engage with color as both a cultural language and a form of personal expression. Children worked with paintbrushes directly on large canvases spread across the sunlit esplanade, while parents joined in or watched with evident delight.
A highlight of the afternoon was the creation of a collective mural by young participants — a work that will be displayed inside the Villa des Arts itself. ‘Couleurs du Maroc is about showcasing the rich palette our country can offer,’ explained Leila Loudghiri, co-founder of Collectif 4.0. ‘We try to pass on a love of Moroccan culture to children through fun and engaging activities.’
Attendees were enthusiastic in their praise. Idriss, a young teenager attending for the first time, described the atmosphere as warm and lively, noting his participation in star collage and board games. Regular visitor Line, attending for the third consecutive edition, highlighted the social dimension: ‘You meet a lot of people and learn so much about Morocco — it’s great.’ Parents echoed similar sentiments, with one Casablanca mother calling it ‘a wonderful moment between parents and children.’
Priced at just 50 dirhams per family, the initiative has quickly established itself as an affordable and meaningful cultural fixture in the city. Looking ahead, the program will explore manga in April, clay and earth in May, and close its first semester with a photo marathon in June. The series reflects a growing appetite in Casablanca for accessible, identity-rooted cultural experiences.
