Morocco has taken a significant step in the digitalisation of its foreign trade architecture with the official launch of eTrade.ma, a national B2B e-commerce platform designed to connect Moroccan companies with international buyers. The platform was unveiled at the campus of the Université Mohammed VI Polytechnique (UM6P) in Benguerir by the Secretary of State for Foreign Trade, in the framework of the 2025-2027 Foreign Trade Programme. Developed in partnership with UM6P, eTrade.ma is specifically aimed at small and medium-sized enterprises seeking to enter or expand into international markets.
The platform addresses a set of structural obstacles that have long constrained Moroccan SME exports: limited visibility on international markets, restricted access to foreign buyer networks, insufficient mastery of digital prospecting tools and the complexity of export procedures. eTrade.ma allows companies to present their products interactively, establish direct contact with international buyers and manage their international commercial development through a suite of digital tools accessible through a single national portal.
The government’s stated ambitions are substantial. By 2027, the platform aims to federate close to 1,000 Moroccan exporting companies and generate more than 15 billion dirhams in additional export turnover. These figures are set against the context of a global B2B e-commerce market estimated at $28,000 billion in 2026 and projected to exceed $105,000 billion by 2033 — a dynamic in which Morocco’s exporters have until now been largely absent.
Two strategic conventions were signed at the launch ceremony. The first, involving the Secretary of State, PortNet, the OCP Foundation and UM6P, establishes the technical interconnection between eTrade.ma and the national foreign trade procedures portal, ensuring that the platform integrates directly with the country’s existing customs and trade clearance infrastructure. The second associates the Secretary of State, Barid Al-Maghrib, Chronopost International Maroc, the OCP Foundation and UM6P around the development of integrated logistics services to streamline the physical and administrative processing of export orders.
Deployment will proceed in stages: a pilot version will be activated first, followed by a gradual opening to all Moroccan exporters as the platform’s functionalities are adjusted to user feedback. For Morocco, which has been investing in its regional trade hub ambitions through port development, free trade agreements and industrial ecosystem building, eTrade.ma adds a digital dimension to an export strategy that has so far remained largely anchored in traditional commercial channels.
