A delegation from MEDEF International, the international arm of France’s main employers’ federation, has been conducting a prospecting mission in Morocco, holding working sessions with Moroccan government officials and members of the General Confederation of Employers (CGEM). The visit targeted several strategic sectors, with agriculture and energy at the forefront, reflecting the momentum built since the strengthening of the France-Morocco Economic Partnership in April 2024.
In agriculture, delegates met with Minister Ahmed El Bouari, who underscored the complementarity of the two countries’ agricultural profiles and the considerable investment opportunities presented by Morocco’s Generation Green 2020-2030 strategy, endowed with more than 10 billion euros. He highlighted key areas for French expertise: seawater desalination, smart irrigation, soil health, agroforestry, climate-resilient seeds and agricultural technology — including connected sensors, surveillance drones and artificial intelligence applications for precision farming.
Jean-Paul Torris, president of MEDEF International’s Agricultural and Food Sector Pole, said French companies are fully prepared to co-invest in local processing plants and ecological cold chain infrastructure.
In energy, the CGEM hosted a separate MEDEF delegation in a session led by Reda Hamedoun, executive director of Nareva and president of the CGEM’s Green Economy Commission, and Bruno Jacquemin, head of MEDEF’s Critical Materials Task Force. Presentations from Fenelec, TAQA Morocco, Nareva, LafargeHolcim Maroc and the CDG Group subsidiary INEE positioned Morocco as an emerging reference platform for renewable energy, green hydrogen, industrial decarbonation and critical materials — areas where France and Morocco see significant potential for joint investment.
The bilateral agenda extends to a higher-level convening, with the CGEM announcing that France-Morocco Economic Day will be held on 1 July 2026 in Paris at the Chamber of Commerce and Industry of the Paris Ile-de-France region. The event will bring together institutional representatives, business leaders, investors, economic agencies and large operators to discuss strategic investment prospects. Roundtables will be organized around key sectors and B2B meetings will facilitate direct connections between decision-makers from both countries.
ENGIE has been announced as the platinum partner of the event, reflecting its commitment to Morocco’s energy transition. The Paris gathering is co-organized by the Chambre française de commerce et d’industrie du Maroc (CFCIM), Business France, the Moroccan Embassy in France and the Agence marocaine de développement des investissements et des exportations (AMDIE) — an institutional coalition that signals the high political and economic priority attached to bilateral relationship.
