Accor, world-leading hospitality Group and Risma, major Moroccan hotel group, have joined forces to boost the hospitality and tourism sectors in the North African Kingdom.
The two Groups have agreed to launch Sofitel Tangier hotel on the new corniche offering an exceptional panoramic view of the Strait. This new establishment will enrich Tangier’s luxury hotel portfolio, enhancing further the attractiveness of Morocco destination.
They also agreed on implementing an ambitious program for the renovation and repositioning of existing hotels. These investments aim to modernize and optimize the hotel portfolio, their segmentation, and their competitiveness, while offering increasingly high-quality experiences to travellers.
Accor and Risma will set up “Tourism and Hospitality Training Academy” to provide local hospitality industry with highly skilled professionals, contributing to excellence in service in the sector.
Building on a shared vision and common values, the two Groups are also strengthening their concrete commitment to human capital, a true lever for the sector’s growth.
Present in Morocco for 30 years, Accor is the country’s leading operator of international brands, with 10 brands representing 43 hotels & +6,600 rooms.
Risma is the major Moroccan hotel group, owning and operating hotels. It owns 24 hotels in 11 Moroccan cities and is a key partner of the Accor group in Morocco with brands such as Sofitel, MGallery, Pullman, Novotel, Mercure, and Ibis. It aims to increase its hotel portfolio to 28 units by 2030. Listed on the Casablanca Stock Exchange since May 2006, Risma’s capital is largely held by RMA (37%), the investment company Mutris (33%), CIMR (13%), and MAMDA-MCMA (6%).
