Nissan Boss for Africa, Middle East and Far East Christian Mardrus speaking at the launch of a new Nissan show-room in Casablanca said the car producing company is revising its strategy and ambitions in Morocco.
“I am in Morocco to celebrate the launch of Nissan show-room and Auto Hall headquarters however, we first thought of repositioning Nissan and our ambitions in Morocco,” Mardrus pointed out.
In its repositioning strategy, Nissan is also looking to increase its market share in Morocco and is relying on its subsidiary SMVN (Société marocaine des voitures nippones) to attain that goal.
“Morocco is a strong pillar in our repositioning strategy,” Mardrus said.
Mardrus also indicated that SMVN has come up with an ambitious plan aiming to double the market share of its mother company.
Currently lagging behind South Africa, Egypt and Algeria as the fourth strongest market of Nissan, with the new plan, SMVN is looking to multiply its sales points in Morocco from 4 to 20, introduce 5 new products before end of 2016, sell 5,000 cars a year and grasp 4.3% of the market share.
The show-room, covering 757 square meters, displays a wide range of products and houses a workshop for car maintenance and full after-sale customer services.