English Premier League to promote Egypt destination this season

The English Premier League (EPL) will this 2023-2024 season promote Egypt as a travel destination as part of the North African country’s efforts to attract more holidaymakers.

The Egyptian General Authority for Tourism (EGAT) will run two-minute commercials on big electronic screens in various stadiums hosting EPL games, “Ahram Online” reports.

The EGAT plans to propose different offerings by capitalizing on the English Premier League’s enormous viewership. Authority chose the EPL arguing that it has the largest viewership of any football competition in the world, and believes that the two-minute ads will reach millions of fans.

Egypt welcomed during H1 of this year more than six million tourists and the country expects to clock 15 million in 2023, a figure which would surpass the 14.7 million record set in 2010.

To reach the 15 million target, authorities eased visa requirements for travelers from several countries, including China, Iran, India, Turkey, Morocco, Algeria and Israel.

In addition, the country also extended the visa duration from a one-month allowance to three months for yacht tourists and simplified visa application procedures online.