Morocco’s RedOne produces official 2022 World Cup song
The song, unveiled on Friday, is entitled “Hayya Hayya” (Better Together) and brings together voices from all over the world. It was watched by over 300,000 viewers few hours after it was released.
“Bringing together voices from the Americas, Africa and the Middle East, this song symbolizes how music and football can bring the world together”said Kay Madati, FIFA commercial director in a press release.
“As part of FIFA’s new music strategy, the soundtrack will include several tracks that will immerse fans in the World Cup atmosphere like never before.”
RedOne, the multi-Grammy award winner joined FIFA as Creative Entertainment Executive last December.
“Exciting times to join forces & bring innovative entertainment to our fans,” FIFA had then said.
RedOne produced the official anthem of the 2018 World Cup in Russia, in addition to several other football-related songs.
RedOne is a Moroccan-Swedish singer, songwriter, record producer and record executive. He produces songs in the pop, rock, R&B, house, hip hop, and dance music genres.
As a record producer and songwriter, he has worked with many high-profile artists, most notably Ava Max, Lady Gaga, Akon, Michael Jackson, RBD, Now United, U2, Nicki Minaj, Jennifer Lopez, Nicole Scherzinger, Gru, Cross Gene, MIKA, Pitbull, Enrique Iglesias, Shakira, Wyclef Jean, Mariah Carey, Paulina Rubio, Mylène Farmer, Mohombi, Inna, Khaled, Alexandra Burke, Austin Mahone, and many others.
RedOne has been nominated for ten Grammy Awards and won three. He was also awarded the Grammis Award for Producer of the Year, which is the Swedish equivalent to the Grammy Awards.