FIFA picks Moroccan producer RedOne as creative entertainment executive

The International Federation of Association Football (FIFA) has announced the appointment of Moroccan producer RedOne as a creative entertainment executive.

“Producer & multi-Grammy award winner RedOne joins FIFA as Creative Entertainment Executive. Exciting times to join forces & bring innovative entertainment to our fans,” FIFA said on Twitter.

The Moroccan producer also announced the news on his Instagram account, posting a photo of himself with FIFA President Gianni Infantino.

He said he was “so proud to join the FIFA team as head of artistic production and entertainment”. “A new story begins,” he wrote.

RedOne produced the official anthem of the 2018 World Cup in Russia, in addition to several other football-related songs.

RedOne is a Moroccan-Swedish singer, songwriter, record producer and record executive. He produces songs in the pop, rock, R&B, house, hip hop, and dance music genres.

As a record producer and songwriter, he has worked with many high-profile artists, most notably Ava Max, Lady Gaga, Akon, Michael Jackson, RBD, Now United, U2, Nicki Minaj, Jennifer Lopez, Nicole Scherzinger, Gru, Cross Gene, MIKA, Pitbull, Enrique Iglesias, Shakira, Wyclef Jean, Mariah Carey, Paulina Rubio, Mylène Farmer, Mohombi, Inna, Khaled, Alexandra Burke, Austin Mahone, and many others.

RedOne has been nominated for ten Grammy Awards and won three. He was also awarded the Grammis Award for Producer of the Year, which is the Swedish equivalent to the Grammy Awards.