Morocco on Charm Offensive to Attract African Tourists

In an effort to diversify the visitor source market, Morocco is launching a charm offensive to attract African tourist to the Kingdom with the opening of a branch of Morocco’s tourism promotion office (ONMT) in Senegal’s capital, Dakar.

The office in Dakar is the first in an African country in line with the momentum that has been added to Morocco’s ties with Africa.

The inauguration of the ONMT office in Dakar took place during the launch of the Moroccan gastronomical week in the Senegalese capital.

The office aims at showcasing the kingdom’s tourist attraction to tourists from Senegal and west Africa and to boost ties with tourist operators in the region.

The office is also meant to boost ties with professionals in Senegal in the field of training and exchanging know-how and experience on tourism promotion.

Attracting tourists from Africa is part of a diversification strategy adopted by the ONMT. The strategy consists of opening new air routes to promising tourist markets in China, the Middle east, eastern Europe and Africa.

With $5.8 billion in tourism revenues, Morocco stands out as the country with the largest tourism market in Africa.