Morocco Emerges as Prime Destination for International Franchise Expansion

Morocco has positioned itself as an increasingly attractive market for international franchises, drawing brands from Europe, America, and Asia seeking fresh growth opportunities. The country’s appeal stems from several strategic advantages: its geographical proximity to Europe, a population exceeding 37 million, and an annual influx of nearly 20 million tourists. Urban expansion in cities like […]

Doing Business in the MENA Region: Going the SMART Way?

Doing business in North Africa seems to be very challenging and still largely for the intrepid. The World Bank’s annual survey ‘Doing Business’ provides data on the relative easiness (or difficulty) of running a business around the world. A high ranking on the ease of doing business index means the regulatory environment is more conducive […]

Aeronautics: Safran Commits to Support Morocco’s Aerospace Ecosystem

Safran group, a leader in aircraft equipment manufacturing, has pledged to support and develop further Morocco’s aerospace industry ecosystem which continues to attract foreign investment. Under an agreement signed Wednesday with the Moroccan government, the French company, which designs, develops and manufactures aircraft engines & rocket engines, pledges to support its local suppliers and service […]