Morocco welcomed a record 19.8 million international tourists in 2025, overtaking Egypt and consolidating its position as one of Africa’s leading tourism destinations, according to the OECD’s Tourism Trends and Policies 2026 report.
The figure represents a 14% increase from 2024 and exceeds Morocco’s official target of 17.5 million visitors set under its 2023-2026 tourism roadmap.
The OECD said France remained Morocco’s largest source market, accounting for 29% of arrivals, followed by Spain at 23% and Britain at 7%.
Domestic tourism also supported growth, generating more than 12 million overnight stays in classified accommodation establishments in 2025, up 3% from a year earlier.
Tourism contributed 7.3% of Morocco’s gross domestic product in 2024, equivalent to 116.2 billion dirhams ($12.8 billion), while direct tourism employment reached 894,000 jobs in 2025, up by 92,000 from 2022 and representing 8.2% of total employment.
Travel receipts surpassed 138 billion dirhams in 2025, a 21% increase from 2024. According to IMF data cited by the OECD, tourism generated $11.5 billion in foreign-currency earnings in 2024, accounting for 40.7% of Morocco’s services exports.
The report shows Morocco surpassing Egypt in visitor numbers, with Egypt receiving 18.9 million international tourists in 2025. Since 2019, arrivals have risen 53% in Morocco compared with 47% in Egypt.
Morocco also outperformed South Africa, which recorded 10.5 million international arrivals in 2025. Tourism contributed 4.9% of South Africa’s GDP and 5.7% of employment in 2024, compared with 7.3% and 8.2% respectively in Morocco.