Universal Music Morocco & North Africa, a division of Universal Music Group (UMG), the world leader in music-based entertainment, has launched “Def Jam Recordings North Africa in Casablanca to increase access, reach, and opportunity for North African hip-hop artists on the global stage.
The newly set up entity will further expand Def Jam’s global footprint and strengthens UMG’s position in the exciting and fast-growing MENA region.
Founded in 1984, Def Jam Recordings has been at the cutting edge of hip-hop culture, playing a defining role in shaping the genre as a global cultural force and consistently championing artists whose voices are rooted in their own communities, lived experiences, and cultural realities.
The North Africa opening builds on Def Jam label launched in Sub-Saharan Africa, South East Asia, Europe, and most recently, in Chengdu, China.
With the launch of Def Jam Recordings North Africa, UMG is developing a new home for hip-hop and urban music focused on tapping into the burgeoning music market in the region.
UMG says Def Jam North Africa will identify and elevate talent from the region’s thriving underground scene, with a focus on artist development, strategic collaborations, and access to international opportunities from the Universal Music Group and Def Jam global network.
