Attijariwafa bank and the Moroccan Association for the Automotive Industry and Trade (AMICA) have signed a strategic partnership agreement aimed at strengthening financial and operational support for companies within the kingdom’s automotive ecosystem. The accord was formalized on the sidelines of the Industrial Automotive Competitiveness Show in Kénitra last week.
The agreement was signed by Hind Driouech, Attijariwafa bank’s executive director in charge of the corporate market, and Rachid Machou, president of AMICA. It builds on the momentum of Morocco’s automotive sector, the country’s leading industrial activity and top export earner, and reflects a shared ambition to support both established AMICA members and new investors entering the market.
Under the partnership, Attijariwafa bank will roll out a comprehensive support package for automotive ecosystem companies, encompassing investment financing, working-capital support, and value-added services spanning cash management, international trade, advisory, and training. Targeted co-financing and guarantee mechanisms, developed with Tamwilcom, will further back modernization, development, and innovation projects across the sector.
The agreement also includes non-financial support, such as training sessions, networking opportunities with national and international partners, and access to the bank’s business platforms across Africa — measures designed to strengthen industrial integration, boost exports, and reinforce local value chains.
For Attijariwafa bank, the alliance reinforces its position as a leading banking partner for Moroccan companies and underscores its commitment to financing the real economy. For AMICA, it extends the association’s role as a unifying force for the automotive sector.
Beyond financing, the partnership signals a joint commitment to supporting the sector’s ecological transition, decarbonization, and technological innovation as Morocco consolidates its position as a regional and continental automotive hub.
