Chinese tire manufacturer starts building major plant in Morocco

Shandong Yongsheng Rubber Group Co., Ltd., a leading Chinese tire manufacturer, has launched construction works of a major plant in Morocco, enhancing further the country’s growing automotive ecosystem.

The Chinese group has earmarked $675 million investment for this new production site to be built over a 25 ha area in the Betoya Free Zone, Driouch Province, near Nador West-Med Port, a strategic position facilitating exports to Europe, Africa, and beyond.

Morocco’s geostrategic position, proximity to EU market, political stability, modern infrastructures, incentives to investors, and FTAs with EU and the United States are attracting more and more investors and exporters.

The new tire plant of the Chinese group is a milestone in the company’s global expansion, confirming Morocco’s position as a competitive and leading hub in the automotive industry in Africa.

The facility is expected to start producing 6 million semi-steel radial tires annually, primarily for passenger cars and light trucks, before boosting production to 12 million tires per year within three years, incorporating advanced smart manufacturing technologies.

The plant will create 1,737 direct jobs in manufacturing, engineering, and logistics, plus thousands of indirect roles, supporting local skills development. It will produce high-performance tires under Yongsheng’s brands like Doupro, Tracmax, Roadmax, and Toprunner, compliant with global standards.

Established in 1986 and headquartered in Guangrao County, Shandong Province, China, Shandong Yongsheng Rubber Group employs over 6,000 people worldwide. It specializes in radial tires for trucks (TBR) and passenger cars (PCR), with current Chinese facilities producing 20 million semi-steel and 6 million all-steel radial tires annually.