Morocco, ‘real Eldorado’ for investors, ‘dream destination’ for travelers – French Travel Media

Morocco’s economic outlook, combined with a constantly evolving tourism offer, confirms the Kingdom’s position as “a true Eldorado for investors and a dream destination for travelers”, the French travel media Odyssée states in its weekend e-edition.

In the article, entitled “Morocco, the new Eldorado for French tourism investment?”, the news website points out that, through combining modern infrastructure, cultural diversity and a stable economic climate, Morocco today stands as “fertile ground” for French investment in particular, and “an irresistible tourist destination, reinforcing its status as a regional leader”.

“Morocco’s dynamic tourism and economic appeal have made it a crossroads of opportunities for investors and travelers alike. Between modernity and tradition, the Kingdom combines enchanting landscapes with unrivalled development potential. This boom is reflected in a steady growth in visitor numbers and foreign investment, particularly from France”, Odyssée writes.

The article details Morocco’s remarkable expansion in tourism, “consolidating its reputation as a must-see destination”, noting that the growth in visitor numbers, evidenced by impressive figures, “reflects strong international trust in the Kingdom’s tourism offer”.

“From historic cities to modern seaside resorts, every part of the country invites exploration and discovery”, the specialized media reports, noting that Moroccan authorities “have been able to put in place favorable policies which, combined with a rich cultural heritage and preserved nature, are constantly attracting a diverse public.”

This dynamic is also reflected in the increase in revenue generated by tourism, “tangible proof of the positive economic impact on the entire Moroccan territory, and positions the country as a true regional driving force in this sector.”

The article also refers to “an infatuation with Morocco on the part of French investors”, noting that the flow of investment from France continues to grow, revealing “sustained interest in the Moroccan market”.

For Odyssée, Morocco’s strengths are further enhanced by “a diversified offer and promising economic prospects.”

“Morocco has also a rich and varied tourism offering that goes far beyond the usual clichés. With its ancient medinas, World Heritage sites and striking natural landscapes, the country offers an immersive and authentic experience”.

The media outlet concludes that “this diversity, combined with a prudent yet ambitious economic policy, means that we can look forward to sustained growth in the years ahead”.

During the first two months of 2025, Morocco’s tourist arrivals grew 24% to 2.7 million tourists, underscoring the momentum in the sector, as commented by Odyssée.