Rural development initiative transforms Morocco’s village tourism
A groundbreaking $18.8 million rural development program is set to transform 16 Moroccan villages into world-class tourist destinations by 2026, marking one of the most significant investments in the country’s rural tourism sector. The comprehensive initiative aims to revolutionize rural tourism while preserving the authentic character of these distinctive locations, bringing sustainable economic growth to remote communities.
The program features innovative accommodation solutions, cultural facilities, and recreational spaces designed to enhance visitors’ experiences while adhering to sustainable tourism principles. Leading hospitality groups are partnering in this transformative project to ensure world-class development standards, bringing their expertise in luxury and authentic travel experiences to these rural destinations.
Local communities will play a central role in the development process, ensuring that traditional practices and cultural heritage are preserved and celebrated. The initiative includes extensive training programs for local residents, creating employment opportunities in hospitality, tour guiding, and traditional crafts.
A key focus of the initiative is the creation of unique gastronomic routes highlighting local cuisine, cultural festivals, and dedicated platforms promoting traditional craftsmanship and regional products. These culinary experiences will showcase the diverse flavors of Moroccan rural cuisine, from mountain honey to traditional tagines prepared with locally sourced ingredients.
The selected villages are strategically distributed across four distinct regions, each showcasing Morocco’s rich cultural tapestry. In the Fez-Meknes and Casablanca-Settat regions, villages like Dar El Hamra captivate visitors with traditional craftsmanship and agricultural landscapes, while Ain Leuh offers pristine cedar forests and hiking trails that attract nature enthusiasts year-round.
The Souss-Massa and Draa-Tafilalet areas feature coastal gems like Imi Ouaddar with its crystal-clear waters and Imessouane, a renowned surfing destination that draws water sports enthusiasts from around the globe. The UNESCO World Heritage site of Ait Benhaddou stands as a testament to traditional architecture, its clay structures telling stories of ancient caravan routes.
In the Marrakech-Safi and Beni Mellal-Khenifra regions, mountain villages like Imlil serve as gateways to the Atlas Mountains, offering experienced guides and authentic mountain lodges. Oukaimeden attracts winter sports enthusiasts with its developing ski infrastructure and breathtaking mountain vistas. The Tangier-Tetouan-Al Hoceima, Oriental, and Rabat-Sale-Kenitra regions showcase natural wonders and cultural heritage, from the music-rich village of Jajouka to the therapeutic thermal springs of Oulmes.
