AFCON: CAF, Togo-based New World TV ink historic media rights agreement

The Confederation of African Football (CAF) announced Sunday December 3 a historic Media Rights Agreement with Pan-African broadcaster New World TV, based in Togo, for CAF’s Free to Air and Pay-TV English and Local Languages Media Rights for Sub-Saharan territories for CAF Competitions and Events from 2023-2025.

The media right agreement includes the rights to the upcoming TotalEnergies CAF Africa Cup of Nations (AFCON) Côte d’Ivoire 2023 which presents an exciting opportunity for African football to reach new audiences in Africa and globally with an ambitious and dynamic Pan-African broadcaster, the African football governing body added.

“The Media Rights Agreement with New World TV is the biggest investment by a Pan-African broadcaster in CAF’s history. We are very proud to partner with such a globally competitive and innovative broadcasting company which has adapted quickly to the changing demands and viewing patterns of the modern football audience. New World TV is also introducing new ways of consuming video content through its strong partnerships with various mobile operators and its television networks,” CAF boss Patrice Motsepe said.

“New World TV pays special attention to ensuring that all Africans can access their competitions at an affordable price. We are delighted that CAF trusts us and this opportunity given to us to be the gate keeper of their rights will allow us to strengthen the relationship with the public through these unique moments of events organized by CAF whose attractiveness is becoming more and more important”, added Nimonka Kolani, Managing Director of New World TV Group on the other hand.

Per the deal, CAF will invest in TV product and more financial investment in Football Development in Africa. Based in Lome, the capital of Togo, New World TV faced fierce competition from global broadcasters and agencies for the highly competitive tender process for CAF Media Rights.