Morocco, Premier Partner of London’s World Travel Show

Morocco has partnered with London’s World Travel Market Show to bolster its tourism industry by attracting more tourists and more investors to the North African country, a recognized international popular travel destination.

Thanks to this partnership, the organizers of the World Travel Market, due November 6-8, will turn the spotlight on Morocco offering travelers a wide variety of options and services (luxury, trekking, surfing, cultural & artistic experiences…).

The WTM Premier Partnership comes as Morocco experiences growth in its tourism activity and seeks to double the number of inbound tourists to 26 million by 2030, elevating Morocco as a leading leisure destination to the world’s travel trade.

Morocco’s presence at World Travel Market London will focus on the “Morocco, Kingdom of Light” international campaign of the Moroccan National Tourism Office.

Launched in April 2022, this campaign was designed to inspire a new generation of travelers, showcasing the attractions and experiences of a “contemporary and dynamic” nation.

World Travel Market, the most influential travel and tourism event in the world, provides the perfect opportunity for Morocco to demonstrate its efforts in joining the league of highly favored destinations.

Morocco’s relationship with WTM spans far beyond Premier Partner of the flagship London event, as the destination has also seen tremendous success participating in ATM, ILTM, IBTM, IFTM, and IGTM.

Commenting the WTM naming Morocco Premier Partner, Director General of Moroccan National Tourism Office Adel El Fakir said: “Our presence at WTM London will be an excellent showcase to further boost the attractiveness of the Moroccan tourism destination. We will thus be in the heart of the action when tourism professionals from around the world come up with new products for 2024 and beyond, and we will also be at the forefront in terms of communication and promotion of the country.”

Juliette Losardo, Exhibition Director at WTM said: “We are thrilled to announce Morocco as Premier Partner for World Travel Market London 2023 and excited to support them in reaching their goals for 2030.”

“WTM London is the world’s most influential travel and tourism event, as well as being the sourcing hub for international travel buyers, and so provides the ideal place for Morocco to showcase what they have on offer, highlighting their vibrant culture and incredible hospitality,” she stressed.