Morocco’s women business gets support of World Bank program to develop e-commerce

Moroccan businesswomen will benefit from technical assistance of the World Bank Women Entrepreneurs Finance Initiative (WB We-Fi) program to access to new markets through e-commerce.

An agreement was signed lately in this regard by the WB officials with Moroccan ministry of  Trade & Industry, Morocco’s SME Agency and the Federation of Moroccan Chambers of Commerce, Industry and Services.

Thanks to the We-Fi program, Moroccan women entrepreneurs running very small businesses (VSEs), SMEs or cooperatives will receive guidance coaching on how to create an online store, E- sale operations, learn about different online platforms and how to use them to reach customers to expand their businesses through e-commerce.

The WB We-Fi program helps to unlock the potential of women entrepreneurs in developing economies. It supports women entrepreneurs by scaling up access to financial products and services, building capacity, expanding networks, offering mentors, and providing opportunities to link with domestic and global markets.

The program empowers women to overcome poverty and build a better future for themselves and their communities.