UK Travel Agents Meet in Marrakesh to Discuss Travel New Landscape

Members of the Association of British Travel Agents (ABTA) are meeting in Marrakesh to discuss the industry issues, challenges and the future of travel & tourism.
This year’s ABTA oversea travel convention, taking place from 10 to 12 October in Morocco’s red city, marks a return to in-person meetings after two-years of restrictions due to Covid-19 pandemic.
The event, which is gathering hundreds of delegates, is an opportunity for Moroccan tourism officials to show travel professionals the huge potentials of the Moroccan destination, the country’s rich cultural heritage, spectacular scenery, architecture, warm hospitality and delicious cuisine.
“It is a great opportunity to receive UK tourism business leaders and market influencers”, said Chief of Moroccan national tourism office, Adel El Fakir.
In 2019, over 600,000 UK tourists visited the North African Kingdom. “For us, the British market is a priority”, underlined Mr. El Fekir, noting that the partnership deals sealed with low-cost carriers EasyJet and Ryanair in 2021 have started to yield positive results.
The Marrakesh travel convention is an opportunity for ABTA colleagues, members and Partners to make new contacts and deepen their knowledge of the industry.
The agenda features debates on the economic and policy landscape, the changes in the way the business of travel works and the release of two new reports: “the New Climate Action Guidebook” and “new Holiday Habits study”.
The ABTA & Deloitte “New Climate Action Guidebook” outlines how businesses can reduce carbon footprint and make travel & tourism more sustainable.
The new ABTA Holiday Habits report shows a return of UK’s overseas travel and high demand for travel professionals and package holidays.