Culture, ecology, well-being: the backbone of Essaouira’s tourism roadmap

Culture, ecology, well-being: the backbone of Essaouira’s tourism roadmap

Royal advisor and founding president of the Essaouira-Mogador Association, André Azoulay, presented Saturday in Dar Souiri the tourism roadmap of the Atlantic city of Essaouira for the summer season and beyond.

Tomorrow’s tourism will be that of culture, ecology and well-being, he said, in the presence of minister of Tourism Nadia Fettah Alaoui and tourist operators.

The roadmap, elaborated by the Essaouira-Mogador Association in partnership with the Provincial Council of Tourism and in close consultation with local authorities, offers an exceptional program to visitors, with cultural, artistic, ecological, sports and recreational activities.


The advisor to King Mohammed VI stressed that this roadmap “is the result of the talent but above all of the commitment, volunteering and militancy of all the Souiris who have been able, with generosity and militant commitment, to work for weeks to formulate the specifications of this program, banking on our assets”.


The roadmap provides for the organization of some twenty events that will be held in accordance with the health and preventive measures in force.
“Tomorrow’s tourism will be first and foremost that of ecology and well-being”, Azoulay said, emphasizing the centrality of culture in the rebuilding of the tourism and hotel industry for the post-Covid-19 period.


“Here in Essaouira, we invite the arts in general and culture, in a global way, to the banquet of thought, which allows us to progress, to advance and to be what the Souiris have always claimed to be and what they have always pleaded for, namely universality, otherness, the art of living together,” he stressed.


Taking the floor, the Minister of Tourism praised the optimism, enthusiasm and perseverance embodied by this roadmap, which translates commitment, mobilization and faith in the future of Essaouira. Thanks to this initiative, Essaouira will stand as an example reflecting a safe, serene and progressive resumption of tourist activity, she said.

She insisted on the need to pool efforts to ensure a collective success of the post-confinement period, while calling on local operators and actors to show a constant mobilization for the gradual resumption of tourist activity in healthy and serene conditions, the aim being to preserve the health of both tourists and employees.

Share This