Morocco is strengthening its footprint in Finland’s blueberry market with record growth made during the 2025/26 season, according to Eastfruit news platform.
Finland imported 657 tons of fresh Moroccan blueberries worth more than €6 million between July 2025 and June 2026. This volume is 7.5 times greater than Morocco’s cumulative shipments over the previous five years and 12.5 times higher than the record set during 2017/18 season.
Blueberries are becoming increasingly popular in European country, with imports rising for the third consecutive year and more than doubling in that period.
In 2025/26 season, Finland’s total blueberry imports exceeded 4,000 tons for the first time, up 62 percent compared with the previous year. Alongside Morocco, Spain, the Netherlands, and Chile also expanded their shipments, while Poland and South Africa lost market share.
Morocco’s export window aligned perfectly with Finnish demand. Imports began to rise in January with fruit from Peru, Chile, and the Netherlands. By February, Moroccan and Spanish blueberries entered the market, and in March Morocco’s share surpassed 32 percent. The peak came in May, when shipments reached 180 tons.
High product quality, competitive pricing, and efficient logistics enabled the North African Kingdom to increase volumes forty fold compared with the previous year – the strongest growth among all suppliers.
Morocco had climbed to second place among Finland’s blueberry suppliers, with a market share of 16.2 percent. This milestone marks a significant breakthrough, opening the door for Morocco to expand further into Northern European markets.
