First Independent Mena Newspaper
Danone CEO was pushed to pay a visit to Morocco where a local subsidiary Centrale Danone is hit by a consumer boycott slashing sales and triggering layoffs. The CEO Emmanuel Faber met with families and youth who expressed their views on prices and quality. He then held a press conference in which he promised to […]
Moroccan subsidiary of French diary company Centrale Danone has announced heavy losses estimated at 150 million Dirham for the first half of the year due to a continuing consumer boycott. The boycott was launched on April 20 and caused the company to suffer a steep deficit after posting 56 million Dirham profits the same period […]
A consumer boycott hit Morocco’s market leader for milk, Centrale Danone, which announced laying off temporary contract workers and a 30% reduction in the amount of milk it collects. The boycott started 40 days ago and gained large support among citizens. A survey on L’economiste showed that 42% of Moroccans are boycotting Centrale-Danone along with […]