Elite Agro Holding, through its Moroccan subsidiary Elite Harvest Maroc, has opened its seventh farm in the Kingdom, one of the important agricultural markets of the UAE-based agrifood group.
The new 200-hectare farm in Kenitra is dedicated to premium blueberry and raspberry production and uses advanced irrigation systems and modern agricultural technologies to support efficient, high-quality, and sustainable farming.
Hassan Halawy, CEO of Elite Agro Holding, said, “The opening of our seventh farm in Morocco marks an important step in Elite Agro Holding’s strategy to become the leading berry producer in the Arab world and a significant player in global markets. Morocco is not only an important market for us, it is our largest berry production platform, and we are continuing to scale our operations through a strong pipeline of projects.”
Elite Agro Holding’s direct investments in Morocco now exceed $ 136 million, contributing to the creation of more than 8,000 jobs, generating economic and social value for local communities.
Through Elite Harvest Maroc, the Group operates multiple production sites across key agricultural regions, including Kenitra, Sidi Yahya, Fes, Beni Mellal, Sefrou, Marrakech and Benslimane.
These sites cultivate a diverse range of high-quality crops, including blueberries, raspberries, pomegranates, pears, apples, peaches, nectarines, grapes, cherries, citrus fruits, persimmons, and plums, serving both domestic and international markets.
Elite Harvest Maroc’s operations are supported by internationally recognised certifications, including GLOBALG.A.P., GRASP, Tesco Nurture, SPRING, Field to Fork, and SMETA. These certifications reflect the company’s commitment to quality, food safety, sustainability, environmental stewardship, and responsible agricultural practices.
Morocco is the 4th largest global exporter of berries, generating over $500 million in turnover. The national footprint covers nearly 14,000 hectares, shifting strategically toward high-growth raspberries and blueberries to meet surging international demand.
Global berry market size was valued at $42.1 Billion in 2024 and is poised to grow from $ 45.00 Billion in 2025 to $ 76.75 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).
