Morocco Launches “Made in Morocco” Label to Boost Industrial Sovereignty

Morocco unveiled its “Made in Morocco” label during the third National Industry Day held November 3-4 in Rabat, marking a strategic push to enhance manufacturing competitiveness and territorial development under royal patronage.
Prime Minister Aziz Akhannouch highlighted infrastructure investments supporting industrial growth, including Tanger Med Port, over 1,800 kilometers of highways, 157 industrial zones, and 14,000 hectares of industrial land. Recent major projects include an aircraft engine manufacturing complex, a shipbuilding facility in Casablanca, and high-speed rail expansion from Casablanca to Marrakech.
The government has pursued structural reforms improving business climate and investment promotion, particularly implementing the new Investment Charter with mechanisms specifically supporting small and medium enterprises. Public procurement improvements and reduced payment delays have strengthened corporate liquidity and significantly decreased business debt levels.
Fiscal reforms complement these measures. VAT reimbursements to companies exceeded 30 billion dirhams over the past two years. The state maintained stable industrial electricity prices despite global market volatility, with the National Electricity Office absorbing 41 billion dirhams in costs between 2022 and 2024, of which the government reimbursed 17 billion dirhams. VAT revisions reduced industrial tariffs to 5% compared to 2022 levels.
The National Industry Day, co-organized by the Ministry of Industry and Commerce and the General Confederation of Moroccan Enterprises, brings together leading industrial players and policymakers. The event features panel discussions addressing key themes including Morocco’s industrial platform attractiveness, territorial development and integration, talent-driven innovation for future industrial sectors, economic intelligence and international competitiveness, and how major national infrastructure projects leverage domestic manufacturing capabilities.
The “Made in Morocco” initiative positions quality and competitiveness as central pillars of the kingdom’s industrial sovereignty strategy, aiming to strengthen both domestic manufacturing capacity and export potential while promoting integrated territorial development across Morocco’s regions.