Morocco’s leading communications agency, Saga Communication, has announced a strategic alliance with No Com, an international advisory firm operating out of Paris, Madrid, Barcelona, and Mexico City, reports le360 media platform. The partnership launches a first-of-its-kind integrated offering entirely dedicated to sports organizations and their commercial partners, responding directly to the structural transformation taking place in Morocco’s sports sector.
The timing reflects a clear market shift. The historic run of the Atlas Lions to the 2022 World Cup semifinal, the growing international profile of Moroccan athletes across multiple disciplines, and the prospect of major global events arriving in the country have collectively elevated the demands placed on sports communications. Clubs, federations, and sponsors now require more structured, internationally legible, and commercially effective communication strategies than were needed a generation ago, le360 comments.
The joint offering covers four domains: the structuring and articulation of brand, club, and federation identities; the valorization and optimization of sponsorship contracts; image and reputation management; and the deployment of influence strategies across both domestic and international channels.
In a statement to the news outlet, Youssef Fassi Fihri, Managing Director of Saga Communication, framed the partnership as a direct response to the scale of the opportunity: Moroccan sport is undergoing a fundamental change in dimension, and the partnership with No Com provides the strategic and international reach to accompany this dynamic. Pedro Mahé, a partner at No Com, pointed to the structural need the alliance addresses — clubs, federations, and brands now require partners capable of bridging local issues and international communication frameworks.
By combining Saga Communication’s detailed knowledge of the Moroccan market with No Com’s transcontinental network and experience in major sports properties, the alliance positions itself as a reference partner for the professional development and international projection of Moroccan sport at a moment when the country is preparing to host some of the world’s most watched sporting events.