The Africa Cup of Nations 2025 is proving to be more than a sporting spectacle for Morocco, with projected economic benefits reaching 12 billion dirhams (about $1.2 billion), the tournament is acting as a powerful engine for growth, Moroccan media said.
Between 600,000 and one million visitors have joined the host cities, driving unprecedented demand for hotels, restaurants, transport, and local businesses, Moroccan magazine Challenge said.
Hospitality operators report record occupancy rates, while retail and artisanal sectors enjoy a surge in activity.
Years of investment in stadium upgrades, transport networks, and urban facilities are now bearing fruit. These improvements, designed for long-term impact, aim to position Morocco as a leading destination for major international events.
National carrier Royal Air Maroc is transporting at least 500,000 supporters, generating an estimated 1.5 billion dirhams in additional revenue.
The airline has increased flights to qualified nations and reinforced links with European cities hosting large African diasporas, consolidating its role as a key connector between Africa and the world.
The tournament has created thousands of jobs in security, logistics, hospitality, and media. Fan zones across cities foster social inclusion and national unity, turning CAN 2025 into a cultural celebration as well as an economic catalyst.
Beyond the numbers, Morocco is leveraging the event as a soft power tool. Its ability to deliver secure, world-class logistics under global scrutiny strengthens its credibility ahead of the 2030 FIFA World Cup, which it will co-host with Spain and Portugal.
CAN 2025 confirms Morocco’s ambition to become Africa’s premier hub for sports, tourism, and investment.
