Utrecht tourism fair: Morocco wins most beautiful stand award

Morocco shone at the “Vakantiebeurs 2025” Tourism Fair, held in Utrecht, Netherlands, from January 8 to 12, by winning the award for the most beautiful stand.

Morocco’s stand, inaugurated in the presence of diplomats from several countries, received the “Most Beautiful Stand” award at this travel and vacation-focused event.

The award comes as Morocco’s tourism sector is growing at a steady pace, breaking all records, both in the number of tourists and revenues.

The “Vakantiebeurs,” a flagship European event for tourism and leisure, which takes place annually in Utrecht, is a major highlight in the calendar of trade shows, attracting a wide range of visitors and exhibitors from around the world.

The fair explores a wide array of travel themes, including sustainable tourism, culinary experiences, and adventure travel, and provides a platform for exhibitors from the tourism, hospitality, and cultural industries to present an extensive range of products and services.

This year’s edition saw participation from professionals representing numerous countries across Europe, Africa, the Americas, Asia, and Oceania.