The report, dubbed “Destination Market Insights: Morocco – Analysis of source markets, infrastructure and attractions, risks and opportunities”, highlights Morocco’s tourist potential and its promising outlook.
“The country aims to grow the industry significantly, with the Moroccan 2020 Tourism Strategy hoping to double the size of the tourist industry, and make Morocco one of the top 20 tourist destinations in the world,” the document said.
The report noted a consequent surge in hotel construction, saying that “between 2016 and 2021, the number of hotels in Morocco is expected to increase by 30.8%.”
It adds that France is by far the largest inbound market for tourists to Morocco, accounting for 36.1% of arrivals in 2016, followed by Spain (14.5%). Similarly, France is the largest outbound market for Moroccans.
In 2016, 74.7% of arrivals were from Europe, with the largest inbound markets being besides France and Spain, the UK and Germany. The same year witnessed a significant jump from tourist markets outside of Europe, including China, Japan, South Korea, Brazil and Russia.