Moroccan subsidiary of French diary company Centrale Danone has announced heavy losses estimated at 150 million Dirham for the first half of the year due to a continuing consumer boycott. The boycott was launched on April 20 and caused the company to suffer a steep deficit after posting 56 million Dirham profits the same period […]
Tag: Sidi Ali
Consumer Boycott Hits Hard Morocco’s Largest Milk Company
A consumer boycott hit Morocco’s market leader for milk, Centrale Danone, which announced laying off temporary contract workers and a 30% reduction in the amount of milk it collects. The boycott started 40 days ago and gained large support among citizens. A survey on L’economiste showed that 42% of Moroccans are boycotting Centrale-Danone along with […]
Moroccan Ministers under Fire for Lacking ‘Crisis Communication’
The recent blunders of several ministers in the PJD-led government have infuriated the anger of citizens, reinforcing the perceived idea of politicians as inconsiderate of the people’s grievances. The boycott, which was launched a month ago, was at first played down by ministers. Finance and Economy Minister Mohamed Boussaid shouted in Parliament saying the boycotters […]


