Nearly one in four Moroccans completed online purchases in 2024, marking a substantial shift in consumer behavior over the past five years, according to the National ICT Survey 2024-2025 conducted by Morocco’s telecommunications regulatory agency. The adoption rate climbed from 15.1% in 2019 to 24.9% in 2024, representing 3.7 million new online shoppers—a 65% increase. […]
