Business Headlines International Morocco

Morocco’s rise gives FRMF grounds to seek improved deal with Puma

Morocco’s football federation may have strong grounds to renegotiate its equipment sponsorship agreement with Puma, as the commercial value of the Atlas Lions has surged since the deal was signed in 2019, according to an analysis published by Moroccan business outlet Médias24. The report argues that the partnership was concluded when Morocco was a mid-ranking […]

Headlines Morocco Sport

Football federation chief says Morocco’s rise built on results, not rhetoric

Morocco’s growing stature in African and global football is the result of sustained performances and long-term investment rather than political influence or behind-the-scenes leverage, the head of the country’s football federation Fouzi Lekjaa said. Fouzi Lekjaa, president of the Royal Moroccan Football Federation (FRMF), was quoted as saying in an interview with Al Jazeera network […]